Our Story

“I believe choosing white paint should be simple. So I've created the only five shades you'll ever need.”
Alix Lawson

Ledbury, Elgin, Westbourne, Pembridge and Chepstow are the streets that have been the backdrop to my life in West London having lived, worked and founded my studio in and around these roads for the past 20 years.

I have worked as an interior designer all my life and trying to find the perfect shade of white paint has always been a source of frustration. Tired of sifting through endless options, I was keen to simplify the process. Working with specialist British paint manufacturers I have distilled years of decisions into just five pots for you to pick from.